GA4 bounce rate, as traditionally understood in Universal Analytics, has been redefined in Google Analytics 4 (GA4). GA4 shifts focus to a more comprehensive understanding of user engagement, rather than solely tracking page exits. This is encapsulated in the concept of “Engaged Sessions,” providing a richer perspective on user interaction with websites. GA4 Bounce Rate: …
In the era of mobile application development, understanding and analyzing user behavior is crucial. The integration of Firebase Analytics with a mobile WebView offers an innovative solution, allowing for a comprehensive view of user interactions within both native and web components of an app. This integration is particularly beneficial as it ensures the consistency of …
GA4 offers a set of default reports that can be customized based on your requirements.In the evolving landscape of digital analytics, Google Analytics 4 (GA4) stands out with its user-centric and customizable approach. A prominent feature of GA4 is its Report Library, which offers flexibility and structure through Collections and Reports. Here’s a deeper dive …
Apple’s latest software update, iOS 17, brings new privacy controls for users. This is great for those who value their privacy. But for marketers, it means they have to learn new rules. In this article, we’ll look at these new features and discuss their impact on marketing What’s New with iOS 17 The standard for …
Server side tagging is a new and improved way to keep track of how users interact with a website. Unlike the old way, where many pieces of code, or tags, were put directly on the website (slowing it down). Server side tagging does this work on a separate server managed by your company. This means …
When it comes to the growth and success of any small business, lead generation stands as a pivotal strategy. By understanding where and how to start with your lead generation, your business can unlock endless potential. For many small businesses, the challenge isn’t just generating leads but knowing where to begin. If you’re wondering how …
In the wake of technological evolution, digital adoption has become a survival strategy for businesses, more than just a competitive advantage. Understanding the digital divide among businesses, particularly among small and medium-sized enterprises (SMEs), the Canadian government has introduced the Canada Digital Adoption Program (CDAP). This initiative seeks to support SMEs in leveraging digital tools …
In the rapidly evolving landscape of e-commerce, understanding and leveraging data has become the cornerstone of success. Digital analytics has emerged as a powerful tool, helping e-commerce websites understand customer behavior, optimize their offerings, and ultimately, drive growth. One such platform at the forefront of this digital revolution is Google Analytics, an invaluable tool for …
Digital Transformation — it’s a buzzword that’s been echoing through the corridors of the corporate world for a while now. It represents the integration of digital technology into all areas of business, changing the way companies operate and deliver value to their customers. For small and medium businesses (SMBs), this transformation can be nothing short …