Attribution models in GA4 and digital analytics are frameworks used to assign credit to various touchpoints in a customer’s journey toward a conversion. This process helps marketers understand which channels and interactions are most effective in driving conversions. By analyzing the paths that users take before completing a goal or making a purchase, businesses can allocate …
In the digital marketing landscape, ad blockers impact on tag management systems is pivotal, as they conflict with the increasingly popular ad blockers while serving as essential tools for marketers managing and deploying tracking and analytics tags. This intersection presents challenges such as disrupted data collection and analytics, but it also offers opportunities to drive …
A “Cookieless Future” represents an evolving digital era where the use of third-party tracking cookies is declining due to heightened privacy concerns and stricter data protection laws. This shift is prompting the development of alternative, privacy-focused tracking methods, such as first-party data collection and contextual advertising. As businesses and marketers adapt to these changes, they …
Apple’s latest software update, iOS 17, brings new privacy controls for users. This is great for those who value their privacy. But for marketers, it means they have to learn new rules. In this article, we’ll look at these new features and discuss their impact on marketing What’s New with iOS 17 The standard for …