Server side tagging is a new and improved way to keep track of how users interact with a website. Unlike the old way, where many pieces of code, or tags, were put directly on the website (slowing it down). Server side tagging does this work on a separate server managed by your company. This means …
In the rapidly evolving landscape of e-commerce, understanding and leveraging data has become the cornerstone of success. Digital analytics has emerged as a powerful tool, helping e-commerce websites understand customer behavior, optimize their offerings, and ultimately, drive growth. One such platform at the forefront of this digital revolution is Google Analytics, an invaluable tool for …