GA4 Ecommerce tracking has evolved significantly over the years. Initially, web analytics focused primarily on basic metrics like page views and session durations. However, the need for more sophisticated tracking emerged as online shopping grew. This led to the development of specialized Ecommerce tracking solutions in analytics platforms. Google Analytics, the leader in this evolution, …
In the rapidly evolving landscape of e-commerce, understanding and leveraging data has become the cornerstone of success. Digital analytics has emerged as a powerful tool, helping e-commerce websites understand customer behavior, optimize their offerings, and ultimately, drive growth. One such platform at the forefront of this digital revolution is Google Analytics, an invaluable tool for …